Operating costs in CEE are 45–70% lower than in Western Europe or the U.S.
Example hourly rates:
- UK: £80–£110
- Germany / Netherlands: €90–€120
- Nordics: €110–€150
- CEE: €30–€55

This doesn’t reduce quality — it improves it. Lower costs mean that a much larger share of
the client’s budget goes directly into actual project work, not agency overheads or network margins.
Result: more specialist hours, more creatives, more testing, more optimization.

CEE is known for its practical, delivery-first approach. Agencies operate with:
shorter decision-making cycles
- less internal bureaucracy
- more flexible collaboration models
- stronger ownership and commitment to results
OECD data shows that productivity in the region has been growing faster than in Western Europe.
This translates directly into projects: work is delivered faster and with more attention to detail.

CEE is one of the strongest tech regions globally. In worldwide rankings:
- Poland: TOP 3–6
- Czechia: TOP 10
- Romania & Hungary: TOP 20
This gives agencies immediate access to:
- world-class developers
- data analysts
- automation engineers
- AI/ML specialists
The result is more advanced performance campaigns, better tracking, faster implementation
of landing pages, and more precise analytics — even with modest budgets.

Creative production, landing page development, analytics, and testing are significantly
cheaper in CEE.
This allows agencies to:
- test far more variants
- run multiple hypotheses in parallel
- iterate faster
- optimize every step of the funnel
Where a Western agency might run 3–5 tests, a CEE team can easily run 20–30 — for
the same budget.

Reports from Deloitte, Clutch, and GoodFirms consistently rank CEE at the top for:
- service quality
- client satisfaction
- B2B retention
- value for money
This comes from a mix of strong technical education, a large IT ecosystem, high English
proficiency, and extensive experience with international clients.

Compared to large network agencies, CEE teams:
- build dedicated project squads quickly
- offer hybrid billing models
- adapt to the client’s process instead of imposing their own
- work equally well with SMEs and enterprise clients
This flexibility creates lower costs and higher output quality.

CEE has one of the highest concentrations of data experts in the EU (after Germany).
This leads to:
- better targeting
- smarter budget scaling
- more accurate reporting
- real use of AI and automation
In practice, small budgets perform like premium budgets, because every euro is used
more effectively.

Western agencies carry heavy overheads:
- huge offices
- layers of management
- expensive HR
- international network margins
In CEE, overhead is dramatically smaller, which means:
- more work delivered directly by the project team
- lower hidden costs
- better cost efficiency for the client

CEE operates in an ideal zone:
full overlap with Western Europe
6–7 hours of overlap with the U.S. East Coast
seamless collaboration with UK, Nordics, and DACH
Teams work in real time, respond quickly, and can support follow-the-sun workflows.

Most CEE countries fall under High Proficiency in the EF English Index.
Communication style, project management standards, and expectations match Western Europe.This results in:
- fewer revisions
- fewer misunderstandings
- faster onboarding
- higher quality outputs

The mix of technical excellence, high productivity, low operating costs, and strong cultural
alignment makes CEE agencies uniquely effective. They deliver premium quality at
mid-range budgets, outperforming many Western competitors.

This is why brands from the UK, Germany, the Netherlands, Scandinavia, and the U.S. are
increasingly shifting their digital and IT projects to Central and Eastern Europe.

If you want to find the best agencies in the region — matched to your budget and project
needs — Easly will help you compare and select the right partners in minutes.